Business Promotion with Article Marketing
A successful business is built by taking the time to make sure your customers are thoroughly satisfied. When customers are happy, they have a tendency to let other potential customers know about all the good feelings you gave them. In a sense, a satisfied customer is an effective marketing source. The opposite can be said about unhappy customers and their testimonials may have an even stronger ability to keep people from doing business with you. This word of mouth between potential clients can make or break your chances of success. By instituting a policy of honesty and generosity, you leave clients no choice but to speak highly of you and positively attract more business.
One way of establishing a good reputation among your clients is by writing articles. We live in the age of information where advice is usually available at a premium. By sharing the lessons you have learned at no charge, you develop a certain rapport between yourself and the customer that gives the impression you are more concerned with giving than taking. The Law of Influence tells us that by giving to others, they become more inclined to give back to us in kind. The value of giving away useful and pertinent advice through writing articles is clear: your business and reputation is better with it than without it.
How do you know what topics customers are looking for help with? Blogging sites such as WordPress allow you to interact with customers on a personal level and get a feel for what you should be writing about. Your readers can provide you with positive feedback and criticism that you can use to further refine your writing. Many times it can be as simple as describing your own experiences in business with attention to any obstacles you may have been confronted with. By doing this you give your audience a glimpse of what it takes to get to the same level of success that you have reached and encourages them to take a close look at any products you may be selling because after all, if you can provide such high quality for free, just imagine what this does for the perceived value of your merchandise.
When you take input from your customers and adjust your material accordingly, you give them the sense that you are invested in providing substance that serves their best interest. Referring back to the Law of Influence, a customer that feels you are invested in their well-being is inclined to return the favor and thus invest in you and your business. It also takes the guesswork out of deciding which direction to take your business as people will tell you exactly what they are looking for. Article marketing is a highly potent tool to use if you are interested in promoting your online business and giving your customers the best product they can ask for.
One way of establishing a good reputation among your clients is by writing articles. We live in the age of information where advice is usually available at a premium. By sharing the lessons you have learned at no charge, you develop a certain rapport between yourself and the customer that gives the impression you are more concerned with giving than taking. The Law of Influence tells us that by giving to others, they become more inclined to give back to us in kind. The value of giving away useful and pertinent advice through writing articles is clear: your business and reputation is better with it than without it.
How do you know what topics customers are looking for help with? Blogging sites such as WordPress allow you to interact with customers on a personal level and get a feel for what you should be writing about. Your readers can provide you with positive feedback and criticism that you can use to further refine your writing. Many times it can be as simple as describing your own experiences in business with attention to any obstacles you may have been confronted with. By doing this you give your audience a glimpse of what it takes to get to the same level of success that you have reached and encourages them to take a close look at any products you may be selling because after all, if you can provide such high quality for free, just imagine what this does for the perceived value of your merchandise.
When you take input from your customers and adjust your material accordingly, you give them the sense that you are invested in providing substance that serves their best interest. Referring back to the Law of Influence, a customer that feels you are invested in their well-being is inclined to return the favor and thus invest in you and your business. It also takes the guesswork out of deciding which direction to take your business as people will tell you exactly what they are looking for. Article marketing is a highly potent tool to use if you are interested in promoting your online business and giving your customers the best product they can ask for.